UNRIVALLED
IN MOTORSPORT
Standing out in motorsport has never been harder. Intense competition between brands, teams and drivers means fighting smarter and harder than ever before for real impact.
Having spent 50 years in the most innovative sporting environment, MSM has developed an approach that is tailor-made for our clients to unlock their full potential.
UNRIVALLED
IN MOTORSPORT
Standing out in motorsport has never been harder. Intense competition between brands, teams and drivers means fighting smarter and harder than ever before for real impact.
Having spent over 50 years in the most innovative sporting environment, MSM has developed an approach that is tailor-made for our clients to unlock their full potential.
We are the partner of choice for motorsport sponsorship, activation and talent management.
The Definitive Motorsport Agency
We identify, nurture and support partnerships for brands and racing talent, providing lifelong value across every facet of the motorsport industry.
We are the partner of choice for motorsport sponsorship, activation and talent management.
The Definitive Motorsport Agency
We identify, nurture and support partnerships for brands and racing talent, providing lifelong value across every facet of the motorsport industry.
Don’t just witness it – become part of the motorsport story with MSM.
Unparalleled Experience
We are leaders in the world of Motorsport and have been fostering standout relationships between brands, drivers, teams and championships for 50 years.
Our deep insight and unparalleled know-how enable our partners to connect with both new and existing audiences in an authentic way, while also delivering measurable commercial impact.
Our expertise in sponsorship sales, client representation, hospitality & events, is here to help you unleash your greatest spectacle at track!
Don’t just witness it - become part of the motorsports story with MSM.
Unparalleled Experience
We are leaders in the world of Motorsport and have been fostering standout relationships between brands, drivers, teams and championships for over 40 years.
Our deep insight and unparalleled know-how enable our partners to connect with both new and existing audiences in an authentic way, while also delivering measurable commercial impact.
Our expertise in sponsorship sales, client representation, hospitality & events, is here to help you unleash your greatest spectacle at track!
Motorsport Portfolio
AF CORSE
AKKODIS ASP RACING TEAM
APRILIA RACING TEAM
FERRARI ENDURANCE
FERRARI CORSE CLIENTI
FIA WORLD ENDURANCE CHAMPIONSHIP
HAAS F1
INVICTA RACING
RED BULL KTM FACTORY RACING
RED BULL KTM TECH 3
TRIDENT MOTORSPORT
FERRARI DRIVER ACADEMY
FORMULA REGIONAL
PREMA RACING
F1 ACADEMY
GT WORLD CHALLENGE
WSK KARTING
MOTO GP
PRIMA PRAMAC RACING
SCUDERIA FERRARI
SRO MOTORSPORT GROUP
W RACING TEAM
And More…
Driver Portfolio
Formula 1 Legend
Formula 1 Legend
Moto GP
MotoGP Legend
Formula 1 Legend
24hrs Le Mans Winner
24hrs Le Mans Winner
Formula 1 Champion
MSM ALUMNI
GIULIANO ALESI
FERNANDO ALONSO
LUCA BADOER
MARIE CLAUDE BEAUMONT
DEREK BELL
PAUL BERNASCONI
MARCO BONANOMI
COLIN BOND
PETER BROCK
ANDREA CALDARELLI
ADAM CARROLL
PAOLO DELLE PIANE
LUCA FILIPPI
GIANCARLO FISICHELLA
SEAN GELAEL
ANDREA GILARDI
FRED GIBSON
ALLAN GRICE
NICO HULKENBERG
EDDIE IRVINE
DICK JOHNSON
ALAN JONES
DANIIL KVYAT
JOHN LEFFLER
VITANTONIO LIUZZI
TONY LONGHURST
ANDRÉ LOTTERER
ALEX MOISEEV
ANDREA MONTERMINI
EMANUELE NASPETTI
GIORGIO PANTANO
FRANCK PERERA
VITALY PETROV
ANTÔNIO PIZZONIA
KIMI RÄIKKÖNEN
LUIZ RAZIA
GIACOMO RICCI
ROLDAN RODRIGUEZ
ALESSIO ROVERA
THOMAS SCHECKTER
TIM SCHENKEN
LORIS SPINELLI
JASON TAHINCI
SEBASTIAN VETTEL
TONI VILANDER
ALEX ZANARDI
VITTORIO ZOBOLI
ANDREAS ZUBER
MSM Expands To Bahrain
“Bahrain represents opportunity, ambition, and world-class motorsport – values that strongly align with MSM’s vision. By establishing our presence here from 2026, we are positioning our agency at the center of a dynamic and fast-growing motorsport ecosystem, with direct access to seven world championship events across Bahrain, the UAE and Saudi Arabia. This move enhances our ability to drive strategic partnerships, accelerate decision-making and deliver long-term value for brands and talent across the Middle East and the beyond”Enrico Zanarini CEO
Our Footprint
Boutique Yet Global
Unlike many siloed “global” agencies, we work as a single international unit, blending resources, disciplines and geographies to deliver more for our clients.
Get In Touch
Find out more about how MSM is driving the next generation of
meaningful motorsport relationships. Email us at contact@msmgroup.com
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