From 2026, MSM establishes its presence in Bahrain – the Kingdom of Motorsport, reinforcing our commitment to global motorsport leadership.
This strategic expansion places MSM at the heart of one of motorsport’s most dynamic regions, with direct access to seven world championship events across Bahrain, the UAE and Saudi Arabia.
By operating from Bahrain, MSM strengthens proximity to key stakeholders, championships and partners, enabling deeper engagement, faster decision making and great impact across the Middle East motorsport ecosystem and the rest of the world
This step reflect MSM’s ambition to enhance its global footprint and drive even more meaningful connections between brands, talent and motorsport audiences worldwide.
