Our expertise in sponsorship sales, brand representation, talent management, brand hospitality & events is here to help you unleash your greatest spectacle at track!
With 50 years’ experience in international motorsport, 33 Formula 1 seasons and participation in over 520 Grands Prix, Enrico is recognized as a specialist in driver management and sponsorship acquisition.
Enrico is the Founder and Chief Executive Officer of MSM. Prior to developing his own agency, Enrico was appointed in the early 70’s as the Marketing Director of Alfa Romeo in Australia. After relocating to Europe, he founded MSM, signing legendary F1 drivers & Moto GP riders to the likes of Eddie Irvine, Giancarlo Fisichella, Tonio Liuzzi and Max Biaggi. Enrico went on to close deals with Scuderia Ferrari, Formula 1 & Moto GP as well as continuing to expand MSM’s driver line-up with FDA drivers such as Antonio Fuoco and F1’s Antonio Giovinazzi thus making MSM one of the most experiences management agencies in the world of Motorsport
Scott Cullather, Chairman & Chief Growth Officer
A recognized industry leader with 30+ years of experience, Scott has spearheaded the creation of award-winning live, virtual, hybrid, and digital brand experiences across 40+ countries. Since co-founding INVNT in 2008, he has helped challenger brands and global icons—including PepsiCo, Lamborghini, Netflix, Microsoft, Amazon, Spotify, and Samsung—impact audiences, dent culture, and make history. An author (Challenge Everything™) and sought-after thought leader, Scott’s insights have been featured in Inc., The Drum, and Fast Company. Scott is the visionary behind BZAR Future of Community®, INVNT’s patent-pending metaverse platform redefining interaction through digital assets, entertainment, and gaming. His work extends to social impact, including a historic campaign with Dr. Opal Lee that helped make Juneteenth a U.S. federal holiday.
Jerry Deeney, Chief Client Officer
Jerry leads the global account services team, delivering boundary-pushing service and storytelling that fuse brand strategy, design innovation, and immersive technology. A seasoned and strategic producer of live, hybrid, and virtual experiences, Jerry’s future-forward portfolio spans the automotive, motorsports, and lifestyle sectors — from market-first launches and VIP showcases to high-octane moments on the circuit. He is a consultative force and connector, curating bold, high-performing international teams that support a powerhouse global client base including General Motors, Geely, Ferrari, Formula E, Nissan and Infiniti, Genesis, Chrysler, and more. Through INVNT’s unique BrandStory approach, Jerry continues to elevate how the world’s most influential brands engage their audiences — across continents and cultures.
